About Distilled Ideas

Distilled Ideas creates factually-based multiplatform content for a range of clients and is primarily interested in the intersection between Story and Strategy. Dovetailing high quality with high impact, we work with broadcast production companies, NGOs and the public sector.

Distilled Ideas also offer bespoke multimedia training workshops. These workshops improve participants’ knowledge of the potential of user-generated multi-platform content. We deliver practical skills in blogging, podcasting, photography and video. We aim to demystify media production and empower groups to use video and online multimedia as modern, effective and relatively inexpensive communication tools.

Who we are

Aoibheann on set of 'Tuned In'Aoibheann O’Sullivan is the founder and creative director of Distilled Ideas. She is also an award winning documentary filmmaker, a stringer for AFP, and is currently rostered as a Video Producer for the United Nations Department of Field Support.

Aoibheann majored in Politics and Philosophy before specialising in video production, and has freelanced as a camera person and editor with a number of acclaimed production companies based in Ireland, South Africa and the United States. Her work has been broadcast on RTÉ, EURONEWS, MNET and SABC. Aoibheann has worked with a huge range of organisations to help them tell their stories.

Aoibheann’s short factual films have screened at film festivals around the world with a number of her films winning awards. Her last film ‘Tuned In’ was awarded The Radharc Award for Digital Media.


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  • PixelApes provide high-end, professional graphic design, web design, development and consultancy services. They designed this wonderful website, and work with Distilled Ideas on graphic designs for print, online and film titling. Basically they are our go to people when it comes to any advice about web development and we love working with them.


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  • Raja Nundall is a freelance cameraman who was the DOP on the award winning Irish documentary film”Identies”. He also has many broadcast credits with RTE, and teaches at Filmbase and Griffith College (when he is not filming documentaries in India). Raja came on board with Distilled Ideas to film the MS Care Centre video and we look forward to working with him again soon.



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Website sponsored by RTE, Irish Aid, Sprint, and SABC

Website designed, maintained, & hosted by PixelApes